A stale product is the best way to describe what's going on in WWE right now. There is nothing that feels fresh when watching WWE programming. Part of the problem is that everything feels so rushed. Due to that, it makes us think about the days when stories were told over the course of a couple of months and spaced out better in the days of the WWE brand extension. Brand extension or roster split? It was essentially a roster split, but WWE always used "brand extension" so that's what we'll go with. This will look at what WWE was like in that period from the spring of 2002 until August 2011. Following WrestleMania 18, the brand extension began with Ric Flair running Raw and Vince McMahon running Smackdown. It ended officially during a Triple H promo in August of 2011 when it was announced that Smackdown stars would be on Raw and vice versa. The main focus about this is going to be on Raw and Smackdown. They did introduce a third brand with ECW, but it came and went. There was something positive about, though, which I'll get to. The main point of the brand extension was to split the roster into the two shows and They did the brand extension for nearly ten years. It wasn't a complete success, but when you think about WWE's product is right now it's something we can look back on fondly and say that it wasn't a bad time at all. Here are ten reasons why the brand extension was worked well for WWE and why we miss it today.