8. WWE Failed To Make More Stars In 2005-2015 Than John Cena And Brock Lesnar
Outside of John Cena and Brock Lesnar, name another mainstream recognizable superstar that WWE has successfully made in the past decade? Exactly. WWE has two current era stars and a bunch of over-exposed and long-in-the-tooth veterans on top of the card right now, and because of WWE's failures to make stars like Sheamus, Chris Jericho (arguably a bigger star OUTSIDE of the ring than within it), Bobby Lashley, Randy Orton, Alberto Del Rio and CM Punk (who was on his way there, then left the company) WWE-branded superstars, the ratings slide is something that WWE should've seen coming from miles away and shouldn't be shocked by it at all. The work WWE's doing in 2015 of attempting to get some steam behind Seth Rollins and Kevin Owens is commendable. However, it's probably going to take the company as much time as the decade-long veterans have already been performing to get this duo to a level where mainstream eyes view them at a similar or greater position than the Attitude Era stars still present within and main roster relevant in the company. When you don't have stars for the people to watch, the huge ratings of yesteryear shouldn't be expected to be guaranteed anymore.