10 Ridiculously Ambitious WWE Ideas That Failed Horribly

10. Stand Up For WWE

'Stand Up For WWE' was hilarious. Great patter.

Basically, Vince McMahon tired of WWE's perception as a massive lowbrow cult in 2010, and thus initiated the 'Stand Up For WWE' campaign. With the press sensing blood in the midst of Linda McMahon's massively expensive failure of senate campaign - likely because it was all over WWE's hands - McMahon deployed trademark defensive mode. Bored celebrities ran through barely-rehearsed platitudes derived from archive footage which, brilliantly, included Jeremy Piven, the worst ever RAW Guest Host, who maintained that he had the time of his life in that warm summer of 2009. The time of his life presumably incorporated a profound, basic research failure, and the turtle-toxic crowd reaction to it.

Vince's great gambit, to finally do the impossible and cement WWE as a credible wing of the entertainment industry, saw him desperately beg his fans to essentially do their marketing for free.

'Ways You Can Stand Up For WWE' included 'Friend WWE On Facebook', standard engagement tactics - but also 'Email Your Friends And Family Stating Why You Are A WWE Fan', or, translated, 'Be The Massive F*cking Mark That You Are'.

Funnier still, WWE asked us to 'Write A Letter To The Editor Of Your Newspaper', which probably wouldn't have been published.