10 Signs WWE’s Women’s Revolution Is Dead

10. The Fetishisation of Alexa Bliss

WWE has rarely been above objectifying it’s female talent. Alexa Bliss is no exception, with the powers that be clearly identifying a certain “marketability” beyond her character work and in-ring acumen.

Whether it was teaming her with Braun Strowman so that she could look down the lens and promise that someone would, “get these hands,” or having some random backstage staffer walk in on her changing for YouTube engagement, WWE have consistently exploited her good looks.

That said, back then she was at least presented as a reasonably intelligent adult woman. At her best Bliss was a sharp tongued manipulative heel. Things took a serious turn for the worse when she teamed up with The Fiend, became infantilised beyond recognition and seemingly lost all agency beyond the choice to dress like a goth child, purpose built to appeal to the creepiest section of the fanbase.

Put bluntly, WWE know most of the fans tweeting that Alexa deserves an Oscar are typing one handed whilst polishing another award they really want to give her, and they’re okay with that.

Having backed off the spooky nymphet stuff, a series of therapy vignettes have led nowhere. Bliss has yet to make it back to Raw and there’s little time left to factor her into WrestleMania plans, suggesting that outside of fetishising her, WWE have very little idea what to do with this former champion.