10 Spine-Chilling WWE Calls You'll Never Forget

10. "The Streak... Is Over"

Michael Cole, though a perfectly capable announcer, is not JR. He gets reminded of this every time he logs into Twitter. Hell, he gets reminded of it every time he sits down at the Raw commentary desk - and that's just from Corey Graves, let alone the fans behind him.

But that doesn't mean that he hasn't made our spines tingle once or twice. Take, for example, his call at WrestleMania XXX, when Brock Lesnar brought a screeching halt to Undertaker's fabled winning streak after a pair of devastating F-5s.

Here, Cole (or perhaps someone screaming instructions at Cole via his headset) recognised the need for a less is more approach. Just as there are some movie scenes that don't need a soundtrack, this moment didn't need much - if any - commentary.

Accordingly, WWE's leading announcer simply stated, matter-of-factly, "the streak... is over." In any other circumstances, the pregnant I-can't-believe-what-I'm-seeing pause would have perhaps seemed contrived and overly dramatic, but on this occasion you bought that he was stunned to the point of near silence - because the rest of us were as well.