10 Spine-Chilling WWE Calls You'll Never Forget

7. "Aww, Son Of A B*tch"

Commentators, both in wrestling and sport in general, are supposed to call things right down the middle, but ask any fans to name their favourite lines and there's a good chance they'll point to the moments the man with the microphone says exactly what we're all thinking.

This is what JR managed in 1999, after Vince McMahon revealed himself as the Corporate Ministry's omnipotent 'Higher Power'. The reaction of everyone watching at home was, basically, to sigh. Of course it was Vince McMahon - who else it could it possibly be?

It was here when JR - in the days before WWE began its war on profanity (where everyone except Brock Lesnar is prohibited from the use of naughty words) - loudly exclaimed, "aww, son of a bitch!" Exactly. Exactly that.

What's awesome about this moment is that it also featured one of the most famous promos of all time - that being the chairman of the board's "it's me Austin! It was me all along!" It's rare that a segment produces even one line that you can recall nearly 20 years after it aired, let alone two.