10 Terrible WWE Gimmicks That Were One Tweak Away From Perfection

10. Bray Wyatt (2013 - 2018)

Where better to start in times of tumult for The Fiend than with the man behind the mask that, at one point, really did have the whole wrestling world in his hands.

The Bray Wyatt that left NXT for the main roster in 2013, was every bit as sharpened as his unique vignettes suggested because the character was afforded the one thing it absolutely fundamentally needed to thrive - success.

Sounds simple, but Wyatt's persistent inability to simply just f*cking win did irreversible damage to a gimmick that's hard enough to sell in the modern age. 'The Eater Of Worlds' had - so we were made to believe - indiscriminate magical powers yet couldn't use any of them do hold a wrestler down for three when it mattered. For years it was all flexes and hexes until he was forced to front his inhuman abilities against superhuman pro wrestlers.

The likes of John Cena, Randy Orton, The Undertaker and virtually every other topliner that came into contact with him saw through his hocus pocus as entirely bogus, beating him with ease and robbing the mystique in the process. Yet, little changes - it appeared for months as if the same mistake wouldn't be made with The Fiend, but Wyatt could well be doomed yet again as the rebadged baddie.