The WWE was known for having beautiful championship belts, particularly between 1985 and 2005. So when John Cena won the WWE title in 2005 and introduced a soon-to-be reviled spinner championship, many wondered what the WWE had going through it's head. Gone were the traditional eagles, globes and the like, and ere replaced by gaudy colors, 3D layering, and a gargantuan spinning WWE logo. This new look deviated from the elegant look in which had become WWE's signature. As it turns out, the WWE's motivation behind the look was simple: They wanted their championship to be immediately identifiable to their brand. It's a notion that the UFC and TNA Wrestling have used as well. When the WWE title is featured on the likes of the Today Show or Good Morning, America, it's no longer confused for a boxing championship, or any other promotion. With the WWE logo featured as the centerpiece of the championship, everyone is made aware of it's affiliation. The WWE continued the trend when the current incarnation of the championship debuted in 2013.