10 Things Everybody Gets Wrong About Modern WWE
10. Raw Needs To Be Two Hours Long
Three hours is a long, long time to dedicate to an inconsistent professional wrestling show every Monday night. Even when it delivers, WWE Raw is an absolute slog, and its marathon length is a major contributor to the show's longstanding ratings problems. It's a slow, draining grind, and enough to test the loyalty of even the most ardent WWE supporters, particularly those outwith American timezones.
There's a huge clamour for Raw to return to its traditional two-hour format, but while this should guarantee a more watchable experience, it doesn't make any sense from the company's standpoint. Why?
Ad revenue.
It sounds obvious, but a three-hour show means WWE have more advertising time to sell than they would with a two-hour broadcast. Thus, the company would be forgoing potential earnings by shaving 60 minutes from their flagship show, and given their recent struggles to turn their record revenue figures into consistent profits, that's not an option.
Raw is best enjoyed pre-recorded, with the benefit of a fast forward button. This isn't ideal, but its a fair compromise, because complaining about the show's length is a waste of time and energy.