10 Things Next Series WWE Ruthless Aggression Should Focus On
10. The Change To PG
Around the latter half of the noughties, the ‘tweenage’ demographic was a massive emerging market. With the likes of High School Music and Hannah Montana garnering a fresh audience, WWE altered its programming to target a younger audience.
New sanctions were put in place which banned bloodshed - and in the occurrence of a hard-way, referees stopped bouts while wrestlers were treated (which led to a very clunky match between Shelton Benjamin and Christian at TLC 2009) - chair shots to the head, protected or otherwise, were now prohibited, and wrestlers with superhuman attributes (enter Superman Cena) were lauded, which created the dichotomy amongst older fans booing and younger fans cheering.
The introduction of the ‘PG’ era stifled a lot of creativity. Many wrestlers vocally opposed the change - one such wrestler was Batista who retired from full-time competition in 2010. To end series two of The Ruthless Aggression Era documentary discussing this shift would be a good way to explore the after-effects of the era.