Ironically, Vince McMahon set his company on the road of complacency long ago by purchasing his only major competitor, WCW. While Vince cannot and should not be blamed for the move, a relative gift that any practical business owner would be foolish to refuse, he did change the future of the industry. There will likely always be the smaller companies competing for the highly desired #2 wrestling promotion title, but the competition Vince faces today is not from other wrestling companies. Like it or not, Netflix, HBO, Amazon and Showtime all provide more realistic and compelling content than anything in the wrestling world. Because of this, fans are hopeful that WWE does decide to step their game up and truly compete with other television programming favorites. The popular thought is that the WWE needs another WCW, or another top rival, to be able to experience another boom period. I don't believe this to be true, but it will require the creative team and Vince McMahon in particular to have a decidedly improved vision for what is best for the company. Dreadfully low television ratings are a sign that viewers don't have to settle for what Vince has been providing them, and they aren't. A sense of pride needs to be taken into the work that seems to haven lacking for quite some time. If, and it's a mighty big IF, but IF the man in charge has one last run in him, he'd best use it to compete with the tippity-top of television content. It doesn't mean hiring Hollywood writers that may or may not have sniffed a copy of a mid-season episode script of Fear the Walking Dead, but instead by hiring people that know wrestling, true bookers, as the meat while the writing team can be the garnish. Shoot for the moon and you'll end up in the stars. It would be a nice gift for wrestling fans to feel like their favorite hobby is cool again. It would be nice to have additional fans to discuss the product and engage with. But most of all, it would be wonderful to experience quality sports-entertainment programming because when professional wrestling is done right, there can be no better form of storytelling.