10 Things WWE Wants You To Forget About Jim Ross
10. Failed Heel Turns
The idea of Jim Ross playing a heel character is inherently ridiculous. He's one of the most popular personalities in the sport, a sacred cow during his prime years, yet WWE still tried to turn crowds against him on several occasions.
February 1994 saw WWE fire Jim Ross amidst reports that he'd refused to let the company reinvent him as a comedic colour commentator, but the promotion actually pulled the trigger on a turn two years later. Playing on JR's anger at being fired days after his first bout of Bell's palsy, the storyline saw him instigate the awful Fake Diesel/Razor Ramon angle, introducing both characters to the audience as a way of sticking it to the company, presumably.
It flopped, and the fans refused to jeer the favourite announcer, but WWE repeated the stunt in March 1999. Relegated from his play-by-play role, JR returned from another Bell's Palsy related absence as 'Dr Death' Steve Williams' evil manager, starting a feud with a young Michael Cole, who'd replaced him in the booth. It was the pits, and quickly died a death - much like Williams' WWE career itself.