10 Things You Just Have To Accept To Enjoy The Modern WWE Product
10. Raw Will Never Be Two Hours
Oversaturation is one of WWE's biggest problems in 2017, and Raw's length is a big part of this. Expecting fans to sit through a three-hour marathon every single week is a huge ask, regardless of the episode's quality, and it creates problems on the creative side too. The average Monday Night Raw is stuffed with filler: the writers just don't have enough ideas to fill the show, turning huge chunks of it into a long, repetitive slog.
Calling out the show's bloated length is a valid criticism, but ultimately a pointless one. Ratings are bad at the moment, but unless they crash well below their current levels, WWE are never switching from the three-hour format. Why? Because it makes them and their network too much money.
A long show means more time to sell advertisements. Cutting back to three hours might please certain sects of the audience, and may even prompt a few lapsed fans to return, but this probably wouldn't compensate for the loss in ad revenue. Until Raw is no longer one of their highest rated shows, the USA Network shall continue paying for that third hour, and the money will keep rolling in.