10 Things You Learn Binge Watching Every WWE Attitude Era Raw
10. The Raw Is War Shift Was Badly Needed
Raw went two full hours for the first time on 3 February 1997, and the WWF followed that up by changing the show's look, stage, intro music and name on 10 March. Gone was the basic, stripped down look of before - that was replaced by a huge tron, enough fireworks to blow the 1995 budget and a bold declaration of intent.
"Raw Is War", Vince McMahon barked.
The WWF badly needed this. Their flagship had started to look a bit old hat next to WCW's lively Nitro broadcasts, and it was clear that McMahon had to do something lest he slip too far behind Eric Bischoff's brash product. It worked a charm.
Suddenly, almost overnight, Raw went from cartoony Monday night regular to pulsating, must-see television. It'd be a while yet before that was genuinely the case, but the importance of presentation and feeding a cool perception of "anything can happen" should not be overlooked.