10 Things You Somehow Missed In AEW

10. The Real Meaning Behind The Elite's Space Jam Entrance

The teases heralding CM Punk's AEW arrival evolved into something altogether less subtle as the viral marketing campaign thrillingly revealed itself - Kenny Omega wearing a Cookie Monster t-shirt was hardly foreshadowing - but it was all still immensely fun. Darby Allin's outright challenge, MJF paraphrasing the Pipebomb, Punk himself putting 'Sirius' by the Alan Parsons Project on an Instagram story: AEW knew this was huge and amazing, and had the nous to create a genuine, unique event out of it.

The news broke on Fightful Select on July 21, 2021; on July 28, 2021, AEW presented Fight For The Fallen, on which the First Dance was announced midway through. This was such a phenomenal display of show-don't tell; without ruining all of the fun, AEW both preserved the mystery and effectively told the audience that the ink on his contract was drier than the Capitol Wrestling Center NXT era.

At the very start of Fight For The Fallen, the Elite entered the ring to the Space Jam theme decked out in Tune Squad-inspired gear.

Thought to be a d*ckhead heel move suggesting they weren't taking the Dark Order seriously, it was in fact the first cheeky link between Punk's debut and the inspired Michael Jordan-linked marketing.