10 Times WWE Actually Admitted It Sucked

10. Shane McMahon Tells It Like It Is

As mentioned, Shane McMahon returned to WWE after a long exile on February 22, 2016.

He interrupted a ceremony - in which his sister was to be awarded the 'Vincent J. McMahon Legacy of Excellence' award - with a stark and ominous message: WWE sucks!

Those weren't too dissimilar to his own words: "You and your husband, Triple H, have really been running this company into the ground."

Ratings may have plummeted because the audience didn't need it specified that Triple H was married to Stephanie, and were "quite frankly tired of having their intelligence insulted". Incidentally, that is another occasion on which WWE admitted that they sucked sh*t, only that moment actually held some weight to it. None of this or what followed did.

Shane went on, referencing the falling stock price and ratings. The theme here was that WWE sucks, the Authority stuff was played out, and that he was here to save it - the sweeping, transformative idea behind which was to...to change the passé authority figure from heel to babyface.

But first, Shane had to defeat the Undertaker, at WrestleMania, inside Hell In A Cell, to commence his so-called 'New Era'. He lost, but his dad was suitably impressed at his willingness to die in a pseudo-sport, and he took control of RAW regardless.

Basically, everything stayed the same, except the obsequious babyfaces wrestled a bit more and there were a few less f*ck finishes.