10 Times WWE Didn't Realise Greatness Was Staring Them In The Face

10. Rusev

We may never know quite why WWE failed to pull the trigger on Rusev again and again.

The wrestler currently known as Miro is funny, charismatic and convincing as a dominant grappler but more importantly than all of that, he was over.

Fans loved “The Bulgarian Brute.” Creative seemingly had nothing for him. Even when organic fan support was handed to them on a plate.

Time and again WWE threw away the guy’s momentum, most egregiously and notoriously by breaking up his partnership with Aiden English (a guy whose own career never recovered).

WWE could have positioned Rusev as a top star and still be selling Rusev Day t-shirts quicker than they can print them. Instead Rusev Day turned out to be the day that never comes.

Instead AEW have the chance to capitalise, having signed the greatest free agent Twitch had to offer.