10 Times WWE Lost Their Minds

10. JBL Beats Eddie Guerrero

At No Way Out 2004, Eddie Guerrero scored one of the most hard-fought, emotional victories in company history when he beat Brock Lesnar for the WWE Championship. Fans legitimately loved Guerrero (when he tried to turn heel the previous year, crowds simply wouldn't have it), and had followed his story for years. They were elated to see him reach the pinnacle of the company.

Guerrero was on fire after defending the belt against Kurt Angle at WrestleMania XX, and house show revenue was legitimately up. Unfortunately, in the weeks following the show of shows, Smackdown suffered two major blows - first, Brock Lesnar left the company, robbing the blue brand of its top heel, and then, Guerrero's health started to suffer due to the pressure placed on him as champion.

He needed to lose the belt, at least for the time being, so who would get the honor? Booker T, who came over to Smackdown in a brand lottery and had turned heel, seemed a likely candidate, and he started a feud with Guerrero. By the next week, though, that program was shelved in favor of a feud with Bradshaw - the longtime tag team stalwart who was repackaged as rich Texan JBL without warning. Fans were stunned that Bradshaw was now in the main event, and they were shocked and angry when he beat Guerrero for the WWE Championship.

To be sure, the JBL character was an upgrade for Bradshaw, but a world title run - let alone one that lasted nine months and saw house show business fall - was unnecessary. More than a decade later, it's still hard to understand why Bradshaw got the push of a lifetime.