10 Ways WWE Can Fix Their Broken Face/Heel Alignment System

10. Deeper Characterisation

A strong personality is the biggest asset a WWE Superstar can have. A performer can be one of the best wrestlers on the planet, but they're not going to get over without a compelling, believable character that invites fans to invest themselves in their journey.

It's no longer enough to saddle a wrestler with a paper-thin character concept, throw them on television, and expect them to get over. One-note gimmicks are out, and fully formed, three-dimensional human beings are in. This is one of the main reasons why guys like Jinder Mahal and Jason Jordan aren't as over as they should be: one is a generic 'evil foreigner,' while the other is a babyface so vanilla he'd make 1980s' Bob Backlund blush.

People aren't going to cheer Jordan because he's been paired with a beloved wrestling legend, smiles a lot, and throws a nifty suplex. He needs well defined traits that viewers can relate to, or he's never going to turn the audience to his side. Such shallow characterisation has buried many a wrestler over the years, particularly on the face side, and until WWE address this issue, they'll never build the kind of heroes and villains their fans want from the product.