10 Ways WWE Can Guarantee Royal Rumble 2017 Sell-Out

10. Create Value For Money

It goes without saying that WWE are going to go have to into promotional overdrive to have any hope of filling the Alamodome. They must go all-in on the Rumble once December’s TLC and Roadblock events are out of the way, and embark on the kind of advertising campaign usually reserved for WrestleMania. This must feel like one of the year’s most important events for it to be a success, and WWE can’t afford to get complacent.

WWE must do more than air a bunch of commercials, however. Fans are already guaranteed four hours of action plus whatever happens on the Kickoff Show for their tickets, but WWE can prevent empty seats through a number of tactics. Reduced prices, discounts for bulk buying, and perhaps a WrestleMania-esque Fan Axxess event would work wonders to drag people away from their couches and into the arena.

For all their other failings, this is one department where WWE excel. They’ll no doubt add countless bells and whistles to their Rumble ticket deals as we get closer to the event, and they’ve always been the best in the business at producing promotional material and A+ video packages. The marketing department are going to more than earn their salaries throughout December and January, that’s for sure.