10 Ways WWE Can Improve Its Product In 2017
10. Embrace Their Rich History
Remember that awesome video package WWE created back in early 2002? Often referred to as "WWE Desire", it's a great example of how WWE's perpetually growing history can really add to the current product.
Set to Kid Rock's "Lonely Road of Faith", this package was the first time, perhaps ever, WWE dug deep into their archives to present a tribute to their rich history of performers. Prior to this, WWE only recalled the history of current performers and a handful of legends still in the company's good graces.
Imagine if the NFL never mentioned Peyton Manning or Jerry Rice's illustrious accomplishments, or legendary coaches like Bill Walsh or John Madden? That's exactly what WWE does by ignoring selective, vital components that were integral in making WWE the juggernaut it is today.
While WWE acknowledges their history through WWE Network offerings, the weekly product often replicates the ignorance displayed back in the mid-90s. Chris Benoit notwithstanding, way too many talents are forgotten, ignored, or, for all intents and purposes, erased from WWE's history. It's incredibly short-sighted and cannibalizes the company's stature by not utilizing all of WWE's past to bridge to the future.