10 Ways WWE Can Turn Around Its Ratings Woes

10. Cliffhanger Endings

RAW ratings frequently fluctuate by hundreds of thousands of viewers from week to week and it's clear that there are a lot of people out there who don't consider the show appointment viewing. One sure-fire way to change that would be to increase the number of cliffhanger endings so that fans actually have a compelling reason to come back.

Remember when CM Punk turned heel and attacked The Rock? How about Seth Rollins turning on The Shield or Shane McMahon buying WCW? Of course you do because those left a lasting impact and saw wrestling fans talking for an entire week about what comes next. These days, social media is key and if lapsed viewers see people speculating about major cliffhangers like those, even they will be curious about watching the follow-up.

Too often, RAW and SmackDown end the same way; the heels or babyfaces gain the upper hand, end the show standing tall, and then the cycle repeats itself the following week. Increasing the frequency of shocking cliffhangers makes the shows vastly more exciting, creates buzz online, and generates headlines.

WWE's creative team just need to up their game to make it work.