10 Ways WWE Has Made Twitter As Important As RAW
How has the social media giant become a critical component to WWE's success?
It is so important to WWE today that every superstar is required to have it. Any company that isn't on it is instantly at a disadvantage, and finding someone who hasn't tried it or at least heard of the service in 2016 is next to impossible.
Twitter.
It's not just a social media site; it's become a focus of hundreds of industries and thousands of businesses and WWE are no exception.
Prior to the expansion of social media and the birth of Twitter, Raw was the starting point for WWE fans. If you were a follower of the product, you watched the company's flagship show. If you wanted to see what was up in the world of pro-wrestling, you watched Monday Night Raw. It was the primary place, and sometimes the only place, for all information related to WWE.
Lately though, that central hub has shifted from the long-running USA Network show to the social media juggernaut that is Twitter. Monday Night Raw is no longer the only resource for WWE fans. The company has made Twitter a huge part of the way the they conduct business, routing all of its information through the social media site. If it happens in WWE, you'll see it on Twitter.
But how exactly has WWE done this? What specific moves have WWE made to make Twitter a vital stop for all WWE fans? Read on to find out...
10. To Hear From Your Favorite WWE Superstar
Years ago, if you wanted to catch a glimpse of your favorite WWE superstar or superstars, you had to tune into Raw. There was no other way to see what your favorite stars were doing or with whom they were feuding.
Sure, there may have been WWE.com articles or a DVD released about the top stars of the company, but what if your favorite superstar was a mid-carder? The only chance you had to see what was new with them was to watch WWE's television programming.
That is not the case today.
Twitter has supplemented Raw and SmackDown as an outlet to learn about your favorite stars. Instead of hoping they'll appear on one of the many segments in a three hour episode of the Monday show, it is now as simple as following that superstar on Twitter to get updates. In addition, fans can now follow both the on-screen and off-screen activities of their favorite WWE superstar.
Many WWE superstars have embraced this platoform in lieu of television time. Most notably, Zack Ryder became so popular through his use of Twitter and social media that WWE was forced to use him on television. This would never have happened in a world without Twitter.