Bull Dempsey started the year out as a monster heel who clashed with Baron Corbin in a Battle of the Bulls. After losing to Corbin, NXT took a weird route by tagging Bull with a gimmick where he would get winded, eat Doritos, and be ridiculed by other members of the roster both on camera and on social media. In a business where the boss (Vince McMahon) likes it when you look like you really could kick somebodys ass in real life, this gimmick was a kiss of death. Thankfully, the gimmick didnt last very long, and they tweaked it by having Bull be a fitness guru, pedaling his new workout mantra, Bull-Fit, which is a clever wordplay on bullsh*t. It seems to be getting over pretty well, much better than actually portraying him as fat and out of shape.