Windham Rotunda had run through a significant number of identities in WWE developmental before hitting on the maniacal backwoods cult leader Bray Wyatt in the spring of 2012. The nearest hed come to a decent main roster attempt was as a part of the game show version of NXT under the godawful name Husky Harris, and then as a blink-and-youll-miss-him member of the Nexus. Wyatt debuted on RAW with his Family, Luke Harper and Erick Rowan, on July 8th 2013. The vignettes announcing their coming were Blair Witch scary, and Rotundas promos were mesmerising pieces of theatre. Bray Wyatt was a success as a scary heel pretty much instantly, and every appearance seemed to get him further and further over with the crowd. Rotunda seemed to have finally struck gold so naturally the WWE dropped the ball with the Wyatt Family, neutering them in a worthless feud with John Cena, then disbanding the stable for no good reason just over a year after their main roster debut. Wyatts been floundering ever since, ending up in forgettable, pointless feuds with Chris Jericho, Dean Ambrose and the Undertaker, his once unforgettable promos reduced to a long series of gaspy, directionless, content-free meanderings recorded in the dark backstage. Technically, he came out on top with Jericho and Ambrose, but its a testament to WWEs lack of focused storytelling that its difficult to remember anything about those angles. If the stories werent memorable then no one got over. Its not rocket surgery. Itd take some time to rebuild him but it could easily be done. Reform the Family properly, recruiting more members from talented wrestlers in the midcard that creative has nothing for, as people assumed would happen from the beginning. Try to answer the question of why an eerie redneck cult would want to be professional wrestlers, and then parlay that character motivation into a desire to actually compete in and win proper wrestling matches. At some point in the next couple of years, Wyatt could easily slip into the Undertakers role of supernatural badass monster he only needs the creative back-up and a degree of protection from the office, just as Mark Calaway did back in the early nineties.