10 Wrestlers Who Didn't Take Their Gimmicks Seriously Enough

10. Robbie McAllister

Here's how not seriously Robbie McAllister took his gimmick (that of an uber-patriotic Scottish Highlander): he once turned up in the Impact Zone, in plain clothes, to watch a TNA show.

In his defence, it's not like wrestlers can reasonably be expected to stay in costume 24 hours a day, seven days a week. But you've got to at least try and avoid being caught on camera in the audience of your promotion's biggest rivals during your down-time.

The worst part is that this all happened right on the eve of WrestleMania XXIV, an infraction for which McAllister was supposedly robbed of his bonus money and squashed by a particularly stiff JBL a couple of weeks later on Raw.

Not only did it kill the illusion of him actually being a dyed-in-the-wool kilt-wearer (some of us still believed it at the time), it effectively cost him his job with WWE as well. Publicly embarrassing Vince McMahon is always going to be tough to come back from.