10 Wrestling Bookers Who Damaged Their Own Promotions

10. Dusty Rhodes (Jim Crockett Promotions)

The longtime fan favourite enjoyed a bump up the corporate ladder in 1985 when he started booking Jim Crockett Promotions. Rhodes had plenty of solid ideas and a sharp eye for talent. He also didn't go out of his way to put the gold on himself like many bookers in a similar position might have.

That being said, even without the title, Rhodes ensured nearly every major angle was, in some way, really about him. One could almost call it the Dustyverse...

From putting the clamps on potentially rising babyface stars (bar Magnum TA, who Rhodes believed was a big star in waiting) to constantly handing himself big sympathy angles against The Four Horsemen, Rhodes remained front and centre. At a glance, this may not seem like a huge deal given his popularity but it ultimately soured many of JCP's core fan base on him.

When JCP acquired Bill Watts' Universal Wrestling Federation in 1987, Rhodes booked the subsequent invasion angle into oblivion. A quick series of title unification matches terminated the credibility of the invading roster almost immediately. Given the likes of Steve Williams (no, not that one), The Fabulous Freebirds and Rick Steiner came over with the purchase, this proved highly counter-productive business-wise.

Additional issues with Rhodes' booking lie predominantly in his much too stringent approach to wrestling psychology. 'The American Dream' was aghast at the thought of a babyface losing clean. Given JCP's fondness for long term heel champions like Ric Flair, this leads to endless false and non-finishes. No one likes a non-ending, especially when they paid good money to see it. The practice was so prevalent that such conclusions have become known as a 'Dusty Finish' in the years since.