10 Wrestling Heel Turns That Totally Saved Careers

10. The Usos

SmackDown’s tag division hasn’t always been treated with importance since last year’s WWE draft, but the current champions have become a shining light. The Usos turned heel last summer, targeting the struggling American Alpha in September, then claiming the fans had betrayed them for choosing to cheer Jason Jordan & Chad Gable over themselves, and that they were done trying to earn their respect.

Jimmy and Jey’s TV time fluctuated throughout the rest of the year, but their push has found a new gear in 2017. They resumed their feud with Alpha, taking their SmackDown Tag Team Championships in March, and have since established themselves as the division’s standouts. They now look set to feud with The New Day throughout the summer, having cemented their status as a top heel unit.

The Usos were going nowhere prior to their turn. It had been over a year since their last title run, and aligning with cousin Roman Reigns did little to bolster their ailing popularity. Countless teams overtook them in the pecking order, but the villainous turn has pushed them back to the top, with their new moody, aggressive characters helping them emerge as defined personalities for the first time in years.