Say what you will about John Cena, the man is a work horse and willing to do whatever it takes to sell the product. In 2005, the WWE was in a transitional period, ushering in the era of the John Cenas and Batistas of the world, whilst still clinging on to the residuals of the Attitude Era, such as Triple H, Shawn Michaels, Jericho and Benoit. One of these was the sporadic appearance of blood, usually in key PPV main events. When Cena battled JBL in this relatively unwanted rematch from their boring 'Mania 21 bout, expectations weren't too high. JBL's run as champion had produced some slow, plodding main events and Cena didn't yet have the experience to carry him to a passable match.Perhaps sensing this, they went with all out brutality instead, in this I Quit match, with Cena performing an absurd blade job which literally plastered his face and body with blood for the second half of this match. It's an image modern day WWE would avoid at all costs but, at the time, it garnered a new, albeit short-lived respect for the WWE Champion Cena.