10 WWE Creative Success Stories In 2017

3. Alexa The Ace

The so-called 'Women's Revolution' stalled in 2017. SmackDown has become a mess of faceless multi-person feuds, while Raw has suffered greatly through the demotion of talented stars like Bayley and Sasha Banks. Quality is down across the board, both inside the ring and out, but one performer has proven herself immune to the overall slump.

Creative have done a fantastic job to not only create a bulletproof star in Alexa Bliss, but establish her as the company's undisputed female ace. Her presentation has been sublime. WWE know she's not on the same level as someone like Banks between the ropes, so they focus instead on her sublime character work, which stands among the best in the company. The smirk, the swagger, the arrogance: Alexa nails them all, and she's making real in-ring progress too, having performed well above her old level several times this year.

Getting a wrestler right is all about hiding their weaknesses and emphasising their strengths. WWE often get this wrong, but they've hit a winning formula with Bliss, who, at just 26 years old, could conceivably occupy this same arch-villainess role for the next decade.