10 WWE Experiments That Completely Failed

10. Raw Goes Three Hours

Subsequent to the collapse of WCW in 2001, many industry insiders went on to suggest that the decision to expand Nitro to an unprecedented three-hour broadcast was part of the reason for its demise.

The logic here is that, while some movies can get away with going 180 minutes (including The Lord of the Rings, which clocked in at a combined one month and 11 days), it's kind of difficult for a wrestling show to hold the viewer's gaze that long.

So it has also proved in WWE, who in 2012 added an extra 60 on the end of Monday Night Raw, a move many fans have since come to lament on account how badly it dilutes the quality of what was already a patience-testing show.

In their defence, the driving force behind this decision was said to have been the network, rather than Vince McMahon himself. And they have undoubtedly profited from the additional commercial revenue that a longer show (and more ad revenue) entails. But in terms of show quality? It's been a big miss. No two ways about it.