10 WWE Feuds Doomed From The Start
10. Stone Cold Vs. Rikishi
In many cases, the most underwhelming feuds are the ones that a major wrestler contests with a comparative rookie in preparation for their run at a fellow heavy hitter a couple of months down the line. There's just no suspense, no jeopardy.
That's pretty much what happened when Stone Cold and Rikishi tussled in 2000. Everyone knew that Austin had his sights set on The Rock and the WWE Title, but before he could get there, he had to go through The Rock's pesky cousin.
The worst part was that not even Rikishi himself could come up with any sensible reason for mowing the Texas Rattlesnake down at Survivor Series the previous year. He basically told the world he did it to help someone else get over.
Against this backdrop, the feud was only ever going to be a snorefest. Stone Cold's adversary was little more than a placeholder, and one whose character was about as two-dimensional as it was possible to get in the storyline-driven Attitude Era.