10 WWE Feuds That Spanned Multiple Pay-Per-Views

10. John Cena Vs Randy Orton (2009)

The two true golden boys from the Ohio Valley Wrestling Class of 2002, a lengthy feud between John Cena and Randy Orton was an inevitability of what is now clunkily being called the 'Ruthless Aggression Era'.

After a 2007 Cena injury derailed their first attempt, the two company cornerstones came together proper in 2009, as Randy Orton again found himself struggling for momentum following yet another damaging programme with Triple H.

Trading wins and the WWE Title, the initial encounters at Summerslam, Breaking Point and Hell in a Cell were disappointing, struggling to create the level of 'epic' WWE had conditioned audiences to feel about the millennial Hogan and Warrior combo.

Despite that, an Iron Man finale at Bragging Rights was rewarding, with the 6-5 scorcher borrowing more from the spectacular Triple H/Rock template than the measured Bret/Shawn approach.

But even years later at the 2011 and 2014 Royal Rumble events, fans would react to WWE's presentation of the pairing with disinterest and distaste respectively, highlighting just how long will need to pass before the Cena/Orton tree will again bear fruit.