10 WWE Heel Moments From Which There Was No Return

2. Stone Cold Attacking Lita

Stone Cold did actually give Stacy Keibler a Stone Cold Stunner in 2003, to be fair, but that was when he was in the role of a drunk-with-power baby-face co-general manager, and he only raised his hands to her because she didn't like the taste of beer (which, in the wrestling world, apparently gives you a free pass).

But his attack on Lita a couple of years earlier, right after he had joined Vince McMahon's dark side at WrestleMania X-Seven and began his Two-Man Power Trip alongside the equally dastardly Triple H, was far more chilling.

This was partly because he used a steel chair to mercilessly beat her across the back, after Lita had only returned to the ring expressly to try and protect her boyfriend, Matt Hardy - but mainly because of JR's reproachful voice pleading with him to get back on the straight and narrow. Bah Gawd.