10 WWE Hell In A Cell 2018 Impulse Reactions

10. Groundhog Day

Safe bets opening any show, The New Day are no strangers to stealing headlines from pay-per-views before they've even started either, with Kickoff matches almost always considered enough of an affront that the trio lean on heavy on the quality end of the content/banter seesaw.

Rusev Day were the lucky recipients of a sleeper hit this month, though in kayfabe Rusev Deadline Day may be drawing near if results continue to suffer.

The story was well told in a match that went less than nine minutes and suffered the indignity of a commercial interruption. Aiden English's enthusiastic support of his Bulgarian bro was genuinely charming, particularly when he augmented it with a vast array of unfamiliar assaults on the unsuspecting pancake posse.

The New Day retaining tag gold is never a bad thing - the trio is fiercely reliable atop either brand - but the story here was so much more about the losers than the winners. Big E, Kofi Kingston and Xavier Woods move forward from here, but ahead of the first anniversary of actual Rusev Day, there may be no way back for Lana's troubled twosome.