10 WWE Ideas So Awful Even Legends Couldn't Get Them Over

10. Creepy Little B*stard

A compromise for Vince McMahon's completely irrational distaste of Christian's entire look, the forced 'Creepy Little B*stard' moniker was thrust upon 'Captain Charisma' in place of a face-obscuring blue dot the Chairman originally pitched. Then a well-established singles star on Monday Night Raw, the Attitude Era star was fortunately already over and knew how to stay so. It took particular testing of that mettle in 2003 when he had the period's ultimate icon calling him such a demeaning name in every other segment.

A foot soldier for some of the year's worst barrel-scraping concepts, Stone Cold Steve Austin was a useful storyline proponent for the company during a period of pained flux - earning cheers and jeers for any old sh*te the writing staff were pitching because he was 'The Rattlesnake', not because the ideas were any good.

The man once emerged on the stage with a pillow and duvet to denote how bored he was with Lance Storm, but nothing was attacked with such vigour as the 'CLB' nickname. Austin famously devised the 'What?' catchphrase leaving a rambling voicemail on Christian's phone. He wasn't able to bottle more lightning. Nor was the over-enthusiastic Jim Ross on commentary. And this wasn't his first missed swing of the year...