10 WWE Innovations That Nobody Wanted

10. 40-Man Royal Rumble Match

Bigger isn't better.

In the year the brand split was finally put out of its misery, WWE tried to make us think the roster was stacked by throwing 10 more wrestlers into the big over the top rope slugfest that starts the year. Everybody loves the Royal Rumble match, so whisper this one as quietly as you can: the spells where it's just people half-heartedly pushing each other against the ropes get boring... and this match had a lot of that.

Let's face it, there weren't a lot of contenders either. Maybe John Cena. Possibly CM Punk. But, if you thought anybody other than Alberto Del Rio was going over, you were young and naïve. 

It's telling that nobody says they should try this again. If you ask the average wrestling fan what they remember about this match, they're more like to answer with: "Is that the one where Alex Riley got eliminated early by mistake?", "Didn't Santino Marella almost win?", or "Why does Michael Cole keep saying Diesel like that?"

Within a year the brand extension was over and the match was down to 30 again. It was the right call after this match went on for way too long.