In order to get one of the best wrestlers (women's or otherwise) of this (or any) generation "over," WWE has saddled Natalya Neidhart with literally five gimmicks. Of course, none of those gimmicks are "hey, she's the best wrestler ever." Maybe putting Nattie in situations where she's able to wrestle as her gimmick, she'll likely be able to make much more money for a promotion than she is at present for WWE. Nattie being "the wrestler who takes a lick and keeps on ticking" versus Nattie being "the diva who gets licked," in the former idea is a far better presentation. Could she find this in say, Shimmer? Of course.