10 WWE Title Reigns That Never Lived Up To The Victory

10. Dolph Ziggler (2013)

The concept of the Money in the Bank has long since been in need of a refresh. Over the past few years, with uninspired winners like Baron Corbin, Otis (and then losing it to The Miz) and now, currently in the hands of Theory, it feels like the cash in has been played out.

Yes, the idea of a cash-in happening still generates a hell of a pop from the crowd, but the excitement beyond that isn’t really there.

One time when it was, and the concept worked to a tee, was in 2013 when Dolph Ziggler gave us arguably the best cash-in of all time. As an injured Albert Del Rio was being tended to after defeating Jack Swagger and Zeb Colter in a handicap match, ‘The Show Off’s’ music hit, generating one of the biggest pops of the last decade.

It wasn’t just the moment, it was the cathartic roar from the fans who had been invested in Ziggler and had seen one of the most talented men on the roster be overlooked for too long. Nowadays, he is seen as a bit of a meme, but in the early 2000s, Ziggler was seen as a future main eventer.

Unfortunately, the euphoria of that night never transcended into the title reign as Ziggler soon went down with a concussion and dropped the belt back to Del Rio not long after he returned from injury. He would never reach that height of popularity again.