10 WWE Wrestlers Who Benefited Most From Turning Heel

2. Edge

Edge headed for a lengthy spell on the treatment table at the beginning of 2003 a face, having spent much of the previous year teaming with fellow fan favourite Rey Mysterio in pursuit of tag team gold.

Inevitably, he returned a year later to a hero's welcome, spearing Eric Bischoff during his first appearance before heading into promising feuds with the likes of Kane and Randy Orton.

But main event opportunities were few and far between until he turned on Chris Benoit at the end of 2004, after which he assumed the status of mega-heel midway through the following year with a very personal rivalry next to jilted every-man Matt Hardy.

From there, the world titles just kept coming, and coming, and coming for the man they started calling "The Ultimate Opportunist".