11 Implications Of WWE's Brand Extension 2016

11. WWE Has Faith In The Creative Team

Cody Rhodes requested and was granted his release this past weekend, and in a lengthy statement on Twitter he stated that one of his major reasons for wanting out was that the two head writers of RAW and SmackDown weren't exactly the best guys for the job. Those guys are Ed Koskey and Ryan Ward, one of whom Rhodes referred to as trying to be Brian Gerwitz and the other as being too busy trying to hit on developmental divas.

Regardless of the truth behind Rhodes' words, the announcement of the brand extension and in particular the focus drawn to both shows having a 'distinct cast, unique storylines and dedicated writing team' is proof that World Wrestling Entertainment is happy with those at the helm of the red and blue ships.

The WWE creative team hasn't done the most sterling of jobs in creating a dynamic product as of late, will the split inspire them to do so now? We can only hope.