12 Things We Just Learned About Brock Lesnar's UFC Fight From Paul Heyman
What happens if he loses? What happens if he WINS?!
When Paul Heyman sat down to talk about the upcoming release of WWE 2K17 and the decision by 2K Games to use his client as the cover star, he can't have been surprised to be confronted with a raft of questions relating to an entirely different future endeavour of Lesnar's.
It goes without saying that the Beast Incarnate's return to the Octagon for July 9th's UFC 200 is big news for the companies: it is an unprecedented move, and a potentially hugely risky one for all parties (though UFC probably win no matter what happens). Which goes some way to explaining why it's burning through column inches currently, and why the opportunity to quiz Heyman was so vociferously taken.
He might claim he was very much on the outside of the room when the deal was cut and when Vince McMahon was convinced to let the fight happen, but Heyman still offered some intriguing insight into the context of Lesnar's UFC return, as well as its potential legacy. And it all makes for compelling reading...