In 2007, Vince McMahon won the World Championship of his resurrected ECW. By 2010, and after seeing zombies, Straight Edge Superstars, Paragons of Virtue, Shamans of Sexy and yes, Kelly Kelly in the brand, it died. Vince McMahon resurrected ECW in order to make money. When ECW was actually costing him more money than it was making him, he killed it...again. And it's not coming back. There's so much more that could be said about how bad Vince McMahon's ECW was that it could easily fill its own list of bad television, bad booking and bad everything else, too.