In a business where crowd perception is of the utmost importance, how a man or woman is portrayed on television is how the audience will perceive him. The Santino Marella character is played for laughs. Thus, at this point in his career, he is strictly considered a comedy act. Triple H is presented as one of the greatest wrestlers of all-time and fans treat him in kind. Booking determines the fate of characters, male and female, main event and undercard. Simply put, it makes or breaks a performer. In today's World Wrestling Entertainment, there are many Superstars who have found their careers unfairly and adversely affected by the booking of WWE's crack creative staff. Some have seen pushes started, then stopped while others have reached the top of the industry only to be shunted back down the card for reasons that are hardly their fault. Some have gone through unnecessary character changes that only hurt them while still others have suffered from so many babyface and heel turns that it is difficult to remember exactly what they are supposed to be from week to week. Who are these unfortunate Superstars and Divas who have been most affected by the inconsistency of the creative team? Here are just a few.