As creepy as Goldust was, it wasn't even the most sinister character played by Dustin Runnels. Admittedly, the gimmick was cut short by a baffling piece of 'worked shoot' storytelling by World Championship Wrestling. In 1999, vignettes started to air for the new character, known simply as Seven. Standing outside a child's bedroom window, Runnels wore ghostly white facepaint. Dressing in similar fashion to The Undertaker, Seven literally floated to the ring during his first appearance on Monday Nitro. It was a shocking way to debut, and there was intrigue surrounding where Runnels and WCW would take things. In predictable fashion, the company spoiled the entire thing by having the wrestler cut a promo tearing down the idea of portraying the character. Just like that, Seven vanished. For the brief period he existed on WCW television however, he was undeniably spooky. Top brass in the promotion feared people would label Seven a child snatcher, should he continue staring through bedroom windows at kids. That's understandable, but it's still a shame fans never got to see what Runnels could have made of the gimmick. There was something horrid - in an interesting way - about the entire concept.