Yes, Jimmy John's. Take a look at any picture of Brock Lesnar, and his fight sponsor Jimmy John's subs' logo is staring at you dead in the face. Prior to Lesnar's return, and likely when Punk was growing enamored of the idea of entering MMA, he approached WWE with the idea of wearing MMA fight shorts with corporate sponsors' logos. Of course, because Punk was not a heavyweight champion MMA fighter, Vince and company turned Punk down. Of course, months later when Lesnar returns, there, on his right thigh, is a Jimmy John's logo. CM Punk had many great ideas denied by WWE. This one may have been the kicker.