Contrast the seeming lack of interest in the world title with Cesaro during the Dolph Ziggler-Randy Orton match, constantly pushing for an Intercontinental Championship rematch. Cesaro won a battle royal a few weeks ago on Smackdown and had an IC title match. He lost despite being in the ropes, which gives him a legit gripe. But rather than have an Authority figure make the match, Cesaro did what a challenger is supposed to do talk up how much the title means to you, put over the champ, put yourself over the champ and sell the concept of a match. The champ eventually accepts the challenge and its on. Its so simple that it doesnt seem like it would work, but this could be an under-the-radar gem at Hell in a Cell.