5 Things WWE Must Do With Bray Wyatt (And 5 They Mustn't)

10. Must - Keep Up The Interactive Involvement

From its aesthetics to its patient build and, most importantly, its interactive elements, the White Rabbit tease has been one of WWE’s best ideas in years.

Starting off with blasts of the Jefferson Airplane track off-camera, then building up with QR codes dotted increasingly obviously around WWE TV and finally interrupting proceedings with retro gaming-influenced vignettes, this could hardly have gone better. It garnered mainstream attention, got people talking, and paid off.

This is something creative needs to keep up when developing Wyatt further. In placing hints and riddles around WWE content, not only does it promote attentive watching, it fosters a connection between the fan and the superstar.

Whether he’s a cult leader or The Fiend, Wyatt’s character has always revolved around drawing people under his spell. We’ve seen him influence and corrupt many of his colleagues; he could do the same to the WWE universe at large. Having him operate in the shadows would also allay another fear…