5 Ups And 9 Downs From Last Night's WWE Raw (June 8th)

By Scott Carlson /

7. Virtual Pat On The Back

WWE loves to do its best Barry Horowitz impersonation whenever it comes to its social media prowess. The company spent Monday night€™s Raw celebrating that it had reached 500 million followers across all its social media platforms. That certainly sounds impressive, especially when you consider that Katy Perry has 70 million Twitter followers and Shakira has 100 million Facebook fans. However, you need to take this €œnews€ with a grain of salt. WWE is counting all of its social media platforms, which includes Facebook, Twitter, YouTube, Instagram, Vine, Foursquare, Tumblr, Snapchat and Pinterest, and each social media account for each of its performers. That means John Cena€™s 37 million Facebook fans and 7.1 million Twitter followers get added in with everyone else€™s (including El Torito€™s 50,800 Twitter followers) to arrive at 500 million. And as a simple side note, does this €œmilestone€ mean anything to anyone? It certainly doesn€™t matter to television advertisers, who only care about Raw and Smackdown ratings, and it doesn€™t do anything to help WWE€™s bottom line, like adding 1 million subscriptions to the WWE Network would do. So, much like poor Barry Horowitz, this self-pat on the back has little meaning.