50 Ups & 50 Downs For WWE's Decade: The 2010s
22. The Yes Movement
Awesome, organic and thus entirely inconvenient for WWE, the Yes Movement forced the company to change a WrestleMania after ruining another for its audience two years prior.
Daniel Bryan was dethroned in just 18 seconds at the 28th 'Show Of Shows' in 2012 despite a groundswell of support around his silly monosyllabic chant as a heel. Using "NO!" as a rejection of their affection for much of the intervening time only strengthened the bond for when he inevitably turned face, but it proved problematic for WWE when he still wasn't their chosen Champion.
Given a clean win over World Champion John Cena at SummerSlam 2013, Bryan was a victim of Money In The Bank winner Randy Orton alongside an evil new Authority group set up by Triple H to ensure he never reached the pinnacle. All quality 'Mania fodder if had actually been that. WWE will forever spin the yarn but they'll forever be lying - the 75,167 inside the Mercedes-Benz Superdome pointed skywards for the man, not the machine.